BALANCE – Sport, fisioterapia, salute is the first complete brand identity project I developed. The brief was given directly by my friend Giulio, who held the physiotherapy clinic. The idea was to create an iconic logo that can communicate by itself, then I supported it with a bold identity, to transmit confidence and professionalism.
The logo has his logotype inside that can be used as a pattern or short form of the complete logo, depending on the requests.

Aside I also contributed to the creation of the brand values, communicated with the interior of the clinics, while helping Giulio to create solid content for his social channels.